One of the most powerful site promotion tools is the press release. A quality press release submitted to the right news distribution portal will definitely bring important revenue if its content is of interest, qualitative and actual (yes, that’s what press releases are for!). News distribution portals and services are used by thousands of journalists all around the world. If your press release has it all, you’ll probably see it published in thousands of other locations: online or offline. All in all: a good press release will attract immediate attention to your business and website. Unlike articles, that bring you visitors a long time after their first release, press releases have a shorter life. That’s why it is so important to write them well.

The layout is very important. Your first paragraph should always answer the following five questions: “who?”, “what?”, “when?”, “where?”, “why?”. Limit your press release to one or two pages and always end your press release with a conclusion. Always write the content from the view of the public. Highlight customer benefits, not your own. Know your audience and "think" your audience. Always use proper grammar and spelling. Avoid other silly mistakes such as wrong date, misspelled names, etc. Last but not least, always sign your press release and provide contact information. There is no such thing as an anonymous press release.