Everyone knows that submitting well-written, keyword-rich articles to article repository sites on the Internet is the best way to build links to your web sites in Google and other search engines. But very few people realize there’s a wrong way to do this. And doing it wrong is worse than not doing it at all. Most people who are new to using articles as part of their marketing strategies get off to a bad start because they don’t understand the delicate strategy involved with precisely placing articles in the article sites best suited for a particular subject.

You see, not all article repositories are the same. Some get high traffic for all subjects. Some get highly-targeted traffic across one or two very specific niches. And some don’t get any traffic at all. Those sites fall under the definition of "bad neighborhoods" according to Google. Not understanding the differences among article repositories is where the trouble starts for the inexperienced marketer. These days, it's too easy to sign up for those "article blasting" services that SPAM article repositories with thousands of worthless ads; the ads that have been written by who knows who and are often filled with spelling and grammar errors. As these types of articles build up in the lower-quality sites, and they build up very quickly thanks to the thousands of people using these "blasting" services, the site begins to develop a bad reputation. Soon, the search engines start dropping the links like hot potatoes.