When creating your business website, the most important thing to consider is exactly what it is you want your potential customers to know. Before the first page is prepared, you need to clearly outline the purpose of your business, then communicate that information via your website. Over the years, I've visited countless websites that provide virtually no content at all. When it comes to a business website, lack of information is disastrous. Imagine for a moment that you need a new pair of shoes. Checking the telephone directory, you find a listing for a shoe shop at the local mall. Eager to find the perfect stilettos, you hotfoot straight over.

Arriving at the store, you are surprised to find that there is no stock on display, no information about what is available, no sales assistant to answer queries, and nothing to indicate how much a pair of shoes is going to cost. Without a backward glance, you turn on your heels and walk out the door, knowing all too well that there will always be another shoe shop just around the corner. A scene like this is too ridiculous to believe, right? Yet, it happens thousands of times every single day. Not at the mall, but in the ever growing cyber-marketplace. If you have a product or service to sell online, then you need to present it in a way that is both informative and enticing. Your homepage, in particular, must communicate your message clearly and grab your visitor's attention.