What is the demand for your product or service? When you know how many Internet searches are made every day, week, month and year for your product or service, you can estimate how much demand there is for what you are selling. More demand = increased chances of success. What is the available supply of your product or service? When you know how many businesses are already selling you product or service you can accurately estimate whether or not there is room in the market for your offering. Who are your Competitors? It's not enough to simply know what the supply (number of competitors) is, it's also essential that you know who your competitors are.

What is the best pricing model for your product or service? Determining price elasticity is a critical component of any new product or service launch. When you know the highest and lowest available prices for your product or service, you are in a better position to determine a price that will spur sales and generate a fair profit. How are your competitors promoting? What competitors say in their advertising and marketing campaigns can provide you with critical insight to their product or service offerings. When you know what words and phrases they are targeting for Pay-Per-Click ads and where they are spending other advertising money, you are in a better position to meet them head-on in the territories they are already defending and to discover new territories that have escaped their attention. What is the market "buzz" for you product or service?