If you have run a keyword popularity report on wor tracker site looking for popular Search Engine Optimization terms and come up with a list of the most searched words in your field, you know that you need to include these words in your website in order to be found by the search engines. But where do you put them and how? SEO, in Denver and elsewhere, used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that these spiders looked for most often.

Knowing this, web site designers began to include keywords at an alarming rate in text. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The copywriter was using keywords on a large scale to attract the attention of web crawlers and therefore, get at the top of search results. Today, this problem has been addressed by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. So today, the key to keyword placement is natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that have nothing to do with the content of that particular page. You will not attract the latest form of web crawler.