If you work in the SEO industry, it is likely you have encountered black hat SEO methods. For those who perform black hat techniques to manipulate the search engines, the ends justify the means. While most webmasters work hard and struggle to get their sites at the top of the search engines, webmasters who use black hat techniques sit back and relax. It is not uncommon for these webmasters to make $100,000 within three months. This is the reason why using black hat seo is so appealing. This is also the reason why spammers practice their craft. They do it becaues it works. When you send out a million emails, there is a mathematical probability that you will generate a certain number of responses. Because of this, it is easy to see what motivates those who practice black hat SEO methods. The search engines are forced to constantly change their tactics to fight against these webmasters. If companies like Google didn't take the time to make changes to their algorithms, many webmasters would never be able to get their sites to the top of the search engines.

If you are a webmaster who uses white hat techniques to optimize your site, it can be annoying to see websites rank higher than yours which use black hat techniques. At the same time, it is important to remember that these websites give you a chance to succeed. Most webmasters who use black hat techniques must rely on automated tools to help them. Honest webmasters have to put in a bit of elbow grease. This is where we succeed and those who use black hat techniques fail. Sooner or later, companies like Google will win. At some point in the future, search engines will be governed by strong artificial intelligence. Once this happens, the number of webmasters using black hat technique will be eliminated, or greatly reduced. It is likely that webmasters who use black hat techniques will never completely vanish. The reason for this is because they are humans who have brains.