The first rule is to do your research on keywords and learn to position you site properly. When you optimize your site, you may not feel that you can beat the experts. However, it is important to make sure you pick the right keywords. The factors which determine the value of keywords are competition, popularity, and targeting. The best keywords are the ones which can bring you traffic, but will not put you in a situation where you will have to fight ferociously to get to the top. You want to avoid using general terms like "credit cards," which have extreme levels of competition. The second rule of search engine positioning is to make sure your content is relevant. Search engines enjoy websites that have pages which have been optimized for specific keywords.

A lot of SEO experts will try using bad tricks like doorway pages, but doing this will eventually get your site banned. When visitors come to your site, you should want to provide them with content that will keep them coming back for more. The third rule of search engine positioning is link popularity. Link popularity can be defined as the amount of pages which link to your site from another website. Getting links from websites which are popular will enhance the popularity of your own website. When the search engines look at your site, how your site will rank for a term is dependent on the number of links that are pointing at your site. Having a large number of incoming links is not sufficient. You must also have an understanding how the search engines index links.