Marketing is an action who’s result is an increase in the selling of products and services. These products and services should completely satisfy customers while at the same time making money for the company that is promoting and making this product. Marketing is not supposed to be an underhanded forced fed take no objection affair. Marketing is and should be a win-win situation in which the customer purchases a product that fills a need they have and in compensation for excellent service or a fantastic product then pays that company money. This profit allows the company to continue to do business in order to continue creating and helping people through the service they provide.

If this is the definition then it becomes obvious that one of the first steps in your marketing campaign should be to find out what a customer needs. A focus on what the customer wants or needs is essential to successful marketing efforts. Once you know what a customer wants, then the next thing is to make sure that you can maintain a volume of sales that will continue to produce a profit for the company. The marketing campaign is a continuously morphing creature that is always trying to create the optimum balance of complete client satisfaction and increasing company profits. Marketing starts with the filling of a need and the bigger that need, the more potential for profits and increasing the quality of life for your customers. The process of marketing begins with discovering what product customers want to buy.