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Reciprocal Link Exchange is still a very popular practice. It should be-- after all there are still many benefits to organizing a link exchange campaign.
First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.
Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links.
Business - Directory of business/finance/loan/mortgage related partner sites
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Computers - Directory of computer hardware/software/peripheral related partner sites
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Internet - Directory of webhosting/webdesign/internet marketing related partner sites
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Software - Directory of software related partner sites
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Web Design - Directory of web design/development related partner sites
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Web Hosting - Directory of web hosting related partner sites
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Web Promotion - Directory of search engine optimization/internet marketing related partner sites
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Web Resources - Directory of other web related partner sites
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Recreation - Directory of travel/hotel/cruise related partner sites
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Casino - Directory of online gambling/poker/blackjack/roulette related partner sites
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Health - Directory of online pharmacy/hospital/health related partner sites
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Shopping - Directory of online shopping/gift related partner sites
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Miscellaneous - Directory of all other partner sites
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First, seek out the websites you would like to exchange links with. Try to pick sites with a higher Google PR than yours. Then, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.
Having trouble getting a positive response? Try a few of these "tricks of the trade".
When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it's an easy cut and paste job to create the link.
If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.
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