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Business
You've spent time, energy and money promoting your business. Paying customers are beginning to notice you. Any second now, you will make your first sale! The concept is exciting! And frightening! Most new business owners have few customers, and although their marketing efforts are beginning to pay off, it is necessary to make the most of every customer, especially the ones that buy something.
The techniques to share with you are time tested and proven to be effective, however, they are often overlooked by business owners. They are basic ways to add additional profit to every transaction.
Follow up. This little gem has been used by merchants since the time of the pharaohs. When you make your first sale, you MUST follow-up with the customer. Send them a "thank you" email and include an advertisement for other products you sell.
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Affiliate Programs. Related to the technique above, but with subtle differences. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made and provide you with a residual source of new customers.
Sell the reprint/reproduction rights to your products. This is VERY profitable when selling Information products, but could work in other areas as well. Include your ad inside the product for other products you sell. You could make sales for the reproduction rights AND sales on the products advertised inside. This is sometimes referred to as "viral Marketing"; because the person to whom you sold the reprint rights will distribute their product widely with your offers inside.
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