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Web Resources
Probably the most important website promotion strategy is to ranking high for the relevant keywords on the main search engines. The most important search engines are: Google, Yahoo, MSN, Ask and AOL. Each has a different algorithm to index a web page, but all still consider the following factors:
Page title – describe what a web page is all about. When the search engines index a web page is the page title that appears hyperlinked on their results. Use keywords not just your company name. And don’t ignore the importance of a good page title: this is your identity on the search engines.
Business - All business/finance/loan/mortgage related link can be found here
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Computers - All computer hardware/software/peripheral related link can be found here
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Internet - All webhosting/webdesign/internet marketing related link can be found here
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Software - All software related link can be found here
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Web Design - All web design/development related link can be found here
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Web Hosting - All web hosting related link can be found here
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Web Promotion - All search engine optimization/internet marketing related link can be found here
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Web Resources - All other web related link can be found here
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Recreation - All travel/hotel/cruise related link can be found here
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Casino - All online gambling/poker/blackjack/roulette related link can be found here
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Health - All online pharmacy/hospital/health related link can be found here
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Shopping - All online shopping/gift related link can be found here
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Miscellaneous - All other links can be found here
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Description – don’t use keywords you don’t have on the web page, as this might hurt your ranking. Not all search engines index the META description, but all “spider” it to determine the relevancy of your web page. Write a logical description: when indexed, it appears under your hyperlinked title in the search engine results. It is the second element of identity on the search engines.
Use header tags H1, H2 etc. Include the targeted keywords in these tags. Headers and sub-headers are as important for the search engines as they are for your visitors. Headers help both search engines and visitors to determine page relevancy.
Place your keywords carefully in your text. Usually place the most important keyword phrases in the first paragraph of your text. No stuffing. Write the as they come naturally to express an idea. And remember that Google might penalize you if you have a keyword density higher than 1,5%.
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