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Web Hosting
Web hosting is a competitive business with, literally, 10’s of thousands of web hosting companies worldwide. The majority of all web hosts focus their efforts on North America and Western Europe. There is some focus on Asia with their internet boom. But Africa, South America, Eastern Europe, and the Middle East are prime burgeoning areas that receive little focus from the major web hosting companies. Over the next 10 years we see tremendous growth in these markets, and some savvy web hosting companies can ensure great long term growth potential by establishing their brands in these markets.
The United States and other industrialized countries are very attractive to customers in these developing areas because of the established infrastructures, datacenters, and established base of skilled computer workers. Trying to start a world class datacenter in Ghana, for example, has huge hurdles.
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But other countries like India, Brazil, and Russia offer huge markets today. With growing middle classes these countries have established banking systems to facilitate credit card transactions. They also have a growing number of small businesses and a middle classes with internet access. These are 2 prime target audiences for new web hosting customers. Establishing you brand in Brazil, for instance, can yield a large customer base over the next decade as this country continues to grow its internet access, middle class and overall population. Doing business there is as easy as it is in the US from a web host’s perspective.
India is the obvious country but with their huge IT trained workforce and outsourcing industry for web hosting support, they will not yield customers as easily. They already have some of the best datacenters and web hosting support staffs in the world. Not surprisingly some web hosting companies from India are becoming very large.
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