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Software
Over the past few years, businesses have clearly increased their expectations toward the software industry. According to a recent study by McKinsey & Company and the Sand Hill Group business professionals have come to expect the functionalities of software to fit their unique processes. This is a shift from the past, in which the consensus was that software was not adaptable, meaning the end user must adjust to a set of provided functionalities. Since all software was hard coded and finalized as one product to be used by a diverse multitude of people, it was not expected to fit the exact needs of any particular organization perfectly.
The cost of developing software was also once too high for most companies to fathom designing custom applications. Lately, it has become a more realistic option.
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After much trial and error in the software industry it is now apparent that what is really needed is a reliable, flexible, powerful and user-friendly platform for building custom business software. Business professionals demand functionalities that diverge from typical project management inquiries. They are presented with unique needs in the application process flow, user interface, forms, business rules, workflow and access control of the application. Often times, companies have a well-developed, proprietary business process, best practice or methodology providing a competitive edge, and seek to maintain and enhance it with custom business software.
Business professionals must control their applications' capabilities, evolution and lifecycle. This cannot be achieved with custom software developed by outsourcing, or even an IT Department.
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