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Web Promotion
In On-page SEO techniques, visible modifications are done on the website to make them more visible and acceptable by major search engines such as Google, Yahoo, etc. Some of the popular on-page SEO techniques involve making the website W3C compliant, modification of the Titles and Meta tags, optimization of the content with keywords and key phrases, optimization of the image, making an easily navigable sitemap, and more. In other words, in On-page SEO almost all changes made on the web page are visible. One most important factor that differentiates On-page SEO from Off-page SEO is that On-page SEO is done before making a website live.
Off-Page SEO, just like On-Page SEO, aims at achieving a high page rank (PR) for a website. However, Off-page SEO is carried out once the website is live. In other words, Off-page SEO techniques involve execution of SEO techniques outside the pages of the website.
One of the major steps in Off-page SEO technique is building link popularity of your website. Link popularity represents the number of back links a website features and is directly proportional to the PR.
Link popularity building involves increasing the number of websites that unilaterally link to yours. This is done by ensuring that the content of your website is unique, informative, and SEO friendly.
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