Link popularity building involves increasing the number of websites that unilaterally link to yours. This is done by ensuring that the content of your website is unique, informative, and SEO friendly. Article marketing is an effective method of building link popularity. There are a large number of authentic and renowned article directories on the Internet where you can submit your articles. For each article submission, you get a resource box where you need to put information about your website. It is here where the link to your website lies. While submitting articles, always look out for article directories with high page ranks, for example Ezine.

Having a website with high PR linking helps a great way in increasing your PR. Moreover, more articles you submit more links you have, and more PR your website gains. Another way to increase your PR is getting partner websites willing to include your list in their pages. A good example is triangular linking, which unlike reciprocal linking, links involves three websites linking each other. Triangular linking is a good way to get high PR, as some websites do not prefer reciprocal linking. However, search engines modify their algorithms regularly and you need to keep an eye and modify your SEO plans accordingly to make the search engine crawlers visit your website.